SQI
Paid Social | Animation | Digital
The brief called for three videos to promote the launch of SQI, a new ski jacket brand. The client required three different videos to promote the brand, the products and their sustainability objectives.
Funky Appliance
Organic Social | Video Editing | Photography
As part of the marketing strategy, we wanted to add more UGC-type assets to the client’s social pages as they had been proven to perform well. This resulted in more organic imagery compared to product photography and the highest performing reel on the client’s Instagram page.
CampToo
Paid Social | Video Editing
This campaign launched paid social across various CampToo locations. I was required to create promotional assets using a combination of stock assets and UGC. As the campaign was being launched in various countries, it was important to rework the assets in line with the context of each country, including the geography of each place and the local demographic.
