BTFY
Art Direction | Set Design | Retouching
The brief called for bespoke imagery to advertise BTFY’s new Novalja furniture range. The shoot was a new direction for the BTFY brand, and it was required to embody a trend-led aesthetic whilst incorporating the bohemian feel of the Novalja products.
I conceptualised the look and feel of the set design, sourced props and art-directed the photography to achieve the perfect shots.
VonHaus
Art Direction | Set Design | Retouching
VonHaus Home Accessories range required a range of photography to display new products to the brand.
The set design was created with deliberate minimalism to emphasise the products, whilst keeping on trend to inspire to the customer from a stylistic viewpoint.
The challenge to this brief was to create varied, different ‘rooms’ whilst being confined to the logistical restrictions of a photography studio.
VonShef
Art Direction | Set Design | Retouching
VonShef embodies the fun of cooking and fine dining. In order to promote the new range of tableware, images were created to foster a party and celebratory atmosphere, with fun props.
As the products have a fashionable edge, stylistic shots emphasising shadows were incorporated to show off the contemporary finish.